Restaurant Marketing & Advertising
How to Attract Tourists to Your Restaurant
Travel and tourism accounts for 3 in 10 dollars spent at U.S. restaurants, with domestic travelers forecast to spend one point two trillion dollars in 2025. This guide covers year-round strategies to attract tourists through optim...
Easter Restaurant Marketing Ideas
Sixty-eight percent of consumers plan to celebrate holidays at restaurants, and Americans spend seven point four billion on food for Easter alone. Strategic menu design, experience creation, and targeted marketing can transform th...
Restaurant Menu Pricing Guide
Pricing is the single biggest lever for restaurant profitability - yet most operators set prices based on gut feeling or competitor imitation rather than data. With restaurant profit margins typically running 5-10% and food costs ...
Restaurant Website Guide
Your website is the most controllable marketing asset your restaurant owns. Unlike social media algorithms or third-party listing platforms, your website gives you full control over how customers discover, evaluate, and interact w...
Restaurant Online Ordering Guide
Off-premises dining now accounts for 75% of all restaurant traffic, and online ordering is no longer a convenience - it is an expectation. Customers who order through a restaurant's own channels place 35% more items per check, com...
Restaurant Coupons and Promotions Guide
Deal-seeking among restaurant customers has reached its highest level in 50 years, with 29% of all commercial foodservice traffic now happening on a deal. For restaurant operators, promotions are no longer optional - they are a co...
Restaurant Email Marketing Guide
Email marketing remains one of the highest-ROI channels available to restaurants, with top performers seeing returns of 36:1 or better. This guide covers everything from building your email list to writing campaigns that get opene...
How to Attract New Customers to Your Restaurant
Attracting new customers requires making your restaurant discoverable, trustworthy, and compelling to people who have never tried you. This post covers five proven strategies: optimizing local search visibility, building social pr...
Restaurant Sports Sponsorship Guide
Sports sponsorships are one of the most effective ways for restaurants to build local awareness and earn repeat customers. Research shows that 66% of consumers are more likely to purchase from a business that sponsors local sports...
Marketing Advice for New Restaurants
Opening a restaurant is hard enough. Marketing one with no reviews, no regulars, and no reputation is a different challenge entirely. This post covers the specific marketing priorities for new restaurants - from pre-launch buzz to...
Restaurant SEO & Paid Search Guide
When customers search for places to eat, your restaurant needs to appear. Research shows that 70% of consumers use Google products for local searches, and the vast majority of those searchers have high purchase intent - they're ac...
Restaurant Local Listings Guide
Your restaurant's local listings determine whether hungry customers find you or your competitors. This guide covers the essential platforms - Google Business Profile, Yelp, Apple Business Connect, and others - with practical optim...
Restaurant Social Media Guide
Social media has become the primary way diners discover restaurants, with 67% of young adults using Instagram and 62% using TikTok to find local businesses. This guide covers practical strategies for the platforms that matter most...
Restaurant Guerrilla Marketing Guide
Guerrilla marketing uses creative, unconventional tactics to promote your restaurant without requiring a large advertising budget. This guide covers proven guerrilla strategies - from street performances and sidewalk art to food c...
Restaurant Offline Marketing Guide
Offline marketing remains one of the most effective ways for restaurants to attract local customers. Research shows that 57% of diners visit restaurants after walking past the storefront, 38% respond to direct mail, and 37% notice...
Restaurant Traditional Media Advertising Guide
Traditional media - print, radio, and television - remains highly effective for restaurant marketing. Radio delivers the highest advertising ROI at $12 return for every $1 spent, while local TV and community publications build cre...
Restaurant Printed Promotional Materials Guide
Printed promotional materials remain one of the most effective ways to reach local customers. This guide covers essential print materials - from menus and table tents to direct mail and signage - along with design best practices, ...
Restaurant Happy Hour Guide
Happy hour is one of the most effective tools a restaurant has for converting dead hours into revenue - but only when it is designed as a real program, not just a blanket discount. OpenTable's 2026 dining trends report found that ...