Restaurant Marketing & Advertising
Restaurant Marketing Guide
Effective marketing is essential for restaurant success - research shows that 60% of restaurants fail within the first year, often due to insufficient customer awareness rather than food quality alone. This comprehensive pillar gu...
Restaurant Menu Design Guide
Your menu is the single most important sales tool in your restaurant. Research shows that 71% of guests make ordering decisions based on menu design, and items with descriptive labels significantly outsell items with plain names. ...
Restaurant Ideas Guide
Having a great restaurant idea is the easy part - turning it into a viable concept is where most aspiring owners stall or stumble. The restaurant industry generated over one and a half trillion in sales in 2025, with roughly 50,00...
Restaurant Business Plan Guide
A well-crafted business plan is one of the strongest predictors of restaurant success. Research shows entrepreneurs with business plans are 152% more likely to launch their ventures and secure 133% more investment capital. This gu...
Strategies for Restaurants Wishing to Attract Pet-Owning Customers
Approximately 72% of Americans consider their pets as just another family member. Many dog owners wish there were more pet-friendly dining options, so they could bring Fido along with them, the next time they enjoyed a family meal...
Catering Equipment for Off-Premise Events: What Operators Need to Know
Off-premise catering requires a different equipment setup than in-house service - hot holding, cold transport, and food safety compliance all work differently when you're away from your kitchen. This post covers the essential equi...
Simple Changes To Accommodate Vegans In Your Establishment
The demand for vegan options in dining establishments is steadily growing as more people adopt plant-based lifestyles. Recent data from Ipsos suggests that the number of vegans in the United States has risen to over 13.4 million, ...
How Digital Marketing Is Changing the Food Service Industry
Digital marketing has become the single most important technology investment in the food service industry. NRN Intelligence's 2024 Restaurant Technology Outlook found that 46% of all operators plan to invest in digital marketing t...
Marketing Strategy for a Bakery Business: How to Increase Bakery Sales
Building a proper marketing strategy for a bakery isn’t easy. With so much competition, customer wants and needs, and business expenses, it may seem complex.
Instagram Marketing Tips for Restaurants
If your Instagram feels like a random stream of photos, it will produce random results. This post gives you a practical system: what to post, how often, and how to turn engagement into reservations and repeat visits. Your restaura...
Catering Menu Ideas: How to Build a Catering Menu
Catering now accounts for 11% of total food service revenue, and the U.S. catering market is projected to grow at 6.2% annually through 2032, according to the Curate 2025 Catering Industry Report. Yet many restaurant operators sti...
Diversifying Your Restaurant Menu With BBQ Offerings
As much as 75% of adults in the USA own a grill or smoker, according to a recent poll by the Hearth, Patio & Barbecue Association (HPBA). Check out our article to learn more!
Restaurant Signage Guide: How To Make Signs Work Harder
Restaurant signage works best when it does one job clearly. It should help the right person notice you, understand what you offer, and take the next step without confusion. When signs try to do too much, they stop doing anything w...
Food Trends From Asia Your Restaurant Shouldn’t Ignore
Known as the fastest-growing cuisine in the US, Asian cuisine is known to inspire some of the biggest food trends across the globe. Learn more!
Sushi Display Case Setup and Merchandising
Your sushi case is a sales tool and a cold-holding station at the same time. This post covers day-to-day execution: setup, stocking, rotation, labeling, cleaning, and quick fixes for condensation and drying. The buying decision is...
How to Design Restaurant Flyers That Actually Get Read
Most restaurant flyers fail before anyone reads a single word - the design kills them in the first three seconds. This post breaks down the practical, visual decisions that separate flyers that get kept from flyers that go straigh...
How to Set up a Small Commercial Kitchen in 3 Easy Steps
Freezers and fryers and fire suppression... oh my! There are so many things to think about when you're starting a food service venture. And getting your kitchen set up properly is critical for success. It doesn't have to be diffic...
Best Marketing Strategies for Restaurant Owners
The way diners find and choose restaurants has shifted almost entirely online. This post covers the marketing strategies that actually move the needle for restaurants - optimizing your local search presence, using social media to ...