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Restaurant Marketing & Advertising

Strategies for Restaurants Wishing to Attract Pet-Owning Customers

Strategies for Restaurants Wishing to Attract Pet-Owning Customers

Approximately 72% of Americans consider their pets as just another family member. Many dog owners wish there were more pet-friendly dining options, so they could bring Fido along with them, the next time they enjoyed a family meal...

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Catering Equipment for Off-Premise Events: What Operators Need to Know

Catering Equipment for Off-Premise Events: What Operators Need to Know

Off-premise catering requires a different equipment setup than in-house service - hot holding, cold transport, and food safety compliance all work differently when you're away from your kitchen. This post covers the essential equi...

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Simple Changes To Accommodate Vegans In Your Establishment

Simple Changes To Accommodate Vegans In Your Establishment

The demand for vegan options in dining establishments is steadily growing as more people adopt plant-based lifestyles. Recent data from Ipsos suggests that the number of vegans in the United States has risen to over 13.4 million, ...

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How Digital Marketing Is Changing the Food Service Industry

How Digital Marketing Is Changing the Food Service Industry

Digital marketing has become the single most important technology investment in the food service industry. NRN Intelligence's 2024 Restaurant Technology Outlook found that 46% of all operators plan to invest in digital marketing t...

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Bakery Marketing Strategy: How to Increase Bakery Sales

Bakery Marketing Strategy: How to Increase Bakery Sales

Bakery marketing works best when it connects the things people already love about bakeries - freshness, habit, comfort, and visual appeal - to a clearer business system. A great bakery can still struggle if local customers do not ...

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Instagram Marketing Tips for Restaurants

Instagram Marketing Tips for Restaurants

If your Instagram feels like a random stream of photos, it will produce random results. This post gives you a practical system: what to post, how often, and how to turn engagement into reservations and repeat visits. Your restaura...

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Catering Menu Ideas: How to Build a Catering Menu

Catering Menu Ideas: How to Build a Catering Menu

Catering now accounts for 11% of total food service revenue, and the U.S. catering market is projected to grow at 6.2% annually through 2032, according to the Curate 2025 Catering Industry Report. Yet many restaurant operators sti...

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Diversifying Your Restaurant Menu With BBQ Offerings

Diversifying Your Restaurant Menu With BBQ Offerings

As much as 75% of adults in the USA own a grill or smoker, according to a recent poll by the Hearth, Patio & Barbecue Association (HPBA). Check out our article to learn more!

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Restaurant Signage Guide: How To Make Signs Work Harder

Restaurant Signage Guide: How To Make Signs Work Harder

Restaurant signage works best when it does one job clearly. It should help the right person notice you, understand what you offer, and take the next step without confusion. When signs try to do too much, they stop doing anything w...

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Food Trends From Asia Your Restaurant Shouldn’t Ignore

Food Trends From Asia Your Restaurant Shouldn’t Ignore

Known as the fastest-growing cuisine in the US, Asian cuisine is known to inspire some of the biggest food trends across the globe. Learn more!

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Sushi Display Case Setup and Merchandising

Sushi Display Case Setup and Merchandising

Your sushi case is a sales tool and a cold-holding station at the same time. This post covers day-to-day execution: setup, stocking, rotation, labeling, cleaning, and quick fixes for condensation and drying. The buying decision is...

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How to Design Restaurant Flyers That Actually Get Read

How to Design Restaurant Flyers That Actually Get Read

Most restaurant flyers fail before anyone reads a single word - the design kills them in the first three seconds. This post breaks down the practical, visual decisions that separate flyers that get kept from flyers that go straigh...

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How to Set Up a Small Commercial Kitchen

How to Set Up a Small Commercial Kitchen

Setting up a small commercial kitchen is one of those jobs that looks straightforward until everything starts competing for the same few feet of space. Menu ambitions collide with ventilation needs, storage gets squeezed by the co...

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Best Marketing Strategies for Restaurant Owners

Best Marketing Strategies for Restaurant Owners

The way diners find and choose restaurants has shifted almost entirely online. This post covers the marketing strategies that actually move the needle for restaurants - optimizing your local search presence, using social media to ...

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How to Attract Tourists to Your Restaurant

How to Attract Tourists to Your Restaurant

Travel and tourism accounts for 3 in 10 dollars spent at U.S. restaurants, with domestic travelers forecast to spend one point two trillion dollars in 2025. This guide covers year-round strategies to attract tourists through optim...

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Easter Restaurant Marketing Ideas

Easter Restaurant Marketing Ideas

Sixty-eight percent of consumers plan to celebrate holidays at restaurants, and Americans spend seven point four billion on food for Easter alone. Strategic menu design, experience creation, and targeted marketing can transform th...

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How to Attract New Customers to Your Restaurant

How to Attract New Customers to Your Restaurant

Attracting new customers requires making your restaurant discoverable, trustworthy, and compelling to people who have never tried you. This post covers five proven strategies: optimizing local search visibility, building social pr...

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Marketing Advice for New Restaurants

Marketing Advice for New Restaurants

Opening a restaurant is hard enough. Marketing one with no reviews, no regulars, and no reputation is a different challenge entirely. This post covers the specific marketing priorities for new restaurants - from pre-launch buzz to...

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How to Have the Best Halloween Party at Your Bar

How to Have the Best Halloween Party at Your Bar

Halloween is one of those bar-event opportunities that can look easy from the outside and still go sideways fast. A packed room is not the same as a good event. If service slows down, the menu gets too complicated, or the theme fe...

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Preparing Your Restaurant for Easter

Preparing Your Restaurant for Easter

April 5, 2026 marks this year's Easter - and restaurants that plan early capture the biggest share of the seven point four billion dollars Americans spend on holiday food. This operational guide covers your eight-week planning tim...

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