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Restaurant Marketing & Advertising

How to Make Your Restaurant Pet Friendly

How to Make Your Restaurant Pet Friendly

The pet-owning population continues to grow, and so does the expectation that restaurants will welcome four-legged guests. The American Pet Products Association reported that 66% of U.S. households owned a pet in 2024, up from 56%...

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Catering Equipment for Off-Premise Events: What Operators Need to Know

Catering Equipment for Off-Premise Events: What Operators Need to Know

Off-premise catering requires a different equipment setup than in-house service - hot holding, cold transport, and food safety compliance all work differently when you're away from your kitchen. This post covers the essential equi...

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How to Create a Vegan Friendly Restaurant Menu

How to Create a Vegan Friendly Restaurant Menu

The plant-based dining market is no longer a niche. The Plant Based Foods Association reported that U.S. retail sales of plant-based foods reached a market value of over eight billion dollars in 2024, a figure that has grown stead...

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How Digital Marketing Is Changing the Food Service Industry

How Digital Marketing Is Changing the Food Service Industry

Digital marketing has become the single most important technology investment in the food service industry. NRN Intelligence's 2024 Restaurant Technology Outlook found that 46% of all operators plan to invest in digital marketing t...

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Bakery Marketing Strategy: How to Increase Bakery Sales

Bakery Marketing Strategy: How to Increase Bakery Sales

Bakery marketing works best when it connects the things people already love about bakeries - freshness, habit, comfort, and visual appeal - to a clearer business system. A great bakery can still struggle if local customers do not ...

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Instagram Marketing Tips for Restaurants

Instagram Marketing Tips for Restaurants

If your Instagram feels like a random stream of photos, it will produce random results. This post gives you a practical system: what to post, how often, and how to turn engagement into reservations and repeat visits. Your restaura...

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Catering Menu Ideas: How to Build a Catering Menu

Catering Menu Ideas: How to Build a Catering Menu

Catering now accounts for 11% of total food service revenue, and the U.S. catering market is projected to grow at 6.2% annually through 2032, according to the Curate 2025 Catering Industry Report. Yet many restaurant operators sti...

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Adding BBQ to Your Restaurant Menu

Adding BBQ to Your Restaurant Menu

Barbecue is one of the most consistently popular food categories in the United States. The National Restaurant Association has repeatedly identified BBQ as a top menu trend, and consumer demand for smoked and slow-cooked meats con...

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Restaurant Signage Guide: How To Make Signs Work Harder

Restaurant Signage Guide: How To Make Signs Work Harder

Restaurant signage works best when it does one job clearly. It should help the right person notice you, understand what you offer, and take the next step without confusion. When signs try to do too much, they stop doing anything w...

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Asian Food Trends Your Restaurant Should Not Ignore

Asian Food Trends Your Restaurant Should Not Ignore

Asian cuisines now represent one of the fastest-growing segments in American foodservice. The National Restaurant Association's 2025 What's Hot Culinary Forecast ranked globally inspired flavors among the top trends influencing me...

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Sushi Display Case Setup and Merchandising

Sushi Display Case Setup and Merchandising

Your sushi case is a sales tool and a cold-holding station at the same time. This post covers day-to-day execution: setup, stocking, rotation, labeling, cleaning, and quick fixes for condensation and drying. The buying decision is...

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How to Design Restaurant Flyers That Actually Get Read

How to Design Restaurant Flyers That Actually Get Read

Most restaurant flyers fail before anyone reads a single word - the design kills them in the first three seconds. This post breaks down the practical, visual decisions that separate flyers that get kept from flyers that go straigh...

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How to Set Up a Small Commercial Kitchen

How to Set Up a Small Commercial Kitchen

Setting up a small commercial kitchen is one of those jobs that looks straightforward until everything starts competing for the same few feet of space. Menu ambitions collide with ventilation needs, storage gets squeezed by the co...

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Best Marketing Strategies for Restaurant Owners

Best Marketing Strategies for Restaurant Owners

The way diners find and choose restaurants has shifted almost entirely online. This post covers the marketing strategies that actually move the needle for restaurants - optimizing your local search presence, using social media to ...

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How to Attract Tourists to Your Restaurant

How to Attract Tourists to Your Restaurant

Travel and tourism accounts for 3 in 10 dollars spent at U.S. restaurants, with domestic travelers forecast to spend one point two trillion dollars in 2025. This guide covers year-round strategies to attract tourists through optim...

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Easter Restaurant Marketing Ideas

Easter Restaurant Marketing Ideas

Sixty-eight percent of consumers plan to celebrate holidays at restaurants, and Americans spend seven point four billion on food for Easter alone. Strategic menu design, experience creation, and targeted marketing can transform th...

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How to Attract New Customers to Your Restaurant

How to Attract New Customers to Your Restaurant

Attracting new customers requires making your restaurant discoverable, trustworthy, and compelling to people who have never tried you. This post covers five proven strategies: optimizing local search visibility, building social pr...

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Marketing Advice for New Restaurants

Marketing Advice for New Restaurants

Opening a restaurant is hard enough. Marketing one with no reviews, no regulars, and no reputation is a different challenge entirely. This post covers the specific marketing priorities for new restaurants - from pre-launch buzz to...

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How to Have the Best Halloween Party at Your Bar

How to Have the Best Halloween Party at Your Bar

Halloween is one of those bar-event opportunities that can look easy from the outside and still go sideways fast. A packed room is not the same as a good event. If service slows down, the menu gets too complicated, or the theme fe...

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Preparing Your Restaurant for Easter

Preparing Your Restaurant for Easter

April 5, 2026 marks this year's Easter - and restaurants that plan early capture the biggest share of the seven point four billion dollars Americans spend on holiday food. This operational guide covers your eight-week planning tim...

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