How to Prepare for Restaurant Opening Day: Complete Checklist

Table of Contents
Opening a restaurant requires 6-8 weeks of preparation after construction and equipment installation are complete. Key steps include hiring and training staff, testing menus and equipment, planning marketing campaigns, conducting soft openings, and preparing for grand opening day. This checklist covers everything you need to do before serving your first customer.
Knowing where to start can be hard work, as anyone who's ever done it will attest to. But if you're reading this, you've likely already completed the major milestones: developing your concept, securing funding, finding a location, and purchasing equipment.
Now it's time to put it all together. This guide walks you through the final 6-8 weeks before opening day, with a focus on operational readiness, staff preparation, and launch strategy.
Restaurant Opening Timeline: 8 Weeks to Day 1
| Weeks Out: | Focus Area: | Key Tasks: |
| 8 weeks | Staffing | Finalize hiring, begin training programs |
| 6 weeks | Systems | Set up POS, reservations, inventory tracking |
| 4 weeks | Marketing | Launch pre-opening campaigns, build buzz |
| 2 weeks | Testing | Equipment checks, menu testing, practice runs |
| 1 week | Dry runs | Soft opening, final staff rehearsals |
| Opening | Launch | Grand opening event |
Step 1: Staff Hiring and Training
By opening day, you should be fully staffed with trained employees ready to deliver consistent service.
Hiring Timeline
Start hiring 6-8 weeks before opening:
- Week 8: Post job listings, begin interviews for management positions
- Week 6: Hire kitchen staff, begin front-of-house interviews
- Week 4: Complete all hiring, begin formal training
- Week 2: Intensive training and practice service
Staff Training Checklist
Train your team on these essential areas:
Customer Service Standards
- How every customer should be greeted and treated
- How to handle customer complaints professionally
- What phrases to avoid with customers
- How to handle special requests and dietary restrictions
- Upselling techniques and menu recommendations
Operational Procedures
- Opening and closing procedures
- Cash handling and payment processing
- Food safety and sanitation protocols
- Emergency procedures (fire, injury, power outage)
- Communication between front and back of house
Menu Knowledge
- Every menu item, including ingredients and preparation
- Common allergens and how to communicate them
- Daily specials and how they're prepared
- Beverage pairings and recommendations
- Pricing and portion sizes
For more on customer service training, see our guide on training restaurant staff for customer service.
Step 2: Menu Testing and Finalization
Your menu should be tested, refined, and finalized before opening day.
Taste Testing Process
- Internal testing: Have kitchen staff prepare every menu item multiple times
- Focus group testing: Invite a diverse group (different ages, backgrounds, dietary preferences) to taste and provide feedback
- Pricing validation: Confirm food costs and ensure pricing maintains target margins
- Speed testing: Time how long each dish takes to prepare during peak conditions
Menu Testing Checklist
- Every dish tested for consistency and quality
- Food costs calculated for each menu item
- Menu pricing validated against local competition
- Prep times documented for kitchen workflow
- Allergen information compiled and verified
- Menu descriptions finalized and printed
Server Menu Testing
Beyond taste testing, verify your servers know the menu inside and out:
- Quiz servers on ingredients and preparation methods
- Test their ability to make recommendations
- Ensure they can answer common customer questions
- Practice handling special dietary requests

Step 3: Equipment Testing and Facility Readiness
All equipment should be installed, tested, and fully operational before staff training intensifies.
Equipment Testing Checklist
- All cooking equipment tested at full capacity
- Refrigeration units holding proper temperatures
- Dishwasher completing full cycles correctly
- POS system processing transactions
- HVAC and ventilation working properly
- Fire suppression system inspected and certified
Facility Readiness
- All health department requirements met
- Fire marshal inspection passed
- Proper signage installed (exit signs, restroom signs, hours)
- Dining room furniture arranged and secured
- Restrooms fully stocked and functional
- Parking lot and exterior lighting working
For a complete list of equipment you'll need, see our Commercial Kitchen Equipment Checklist. If you're still purchasing equipment, our New Restaurant Kitchen Equipment Guide covers buying strategies and budgeting.
Step 4: Marketing and Promotion Strategy
Start building buzz 4-6 weeks before opening. By opening day, your community should know you exist and be excited to visit.
Pre-Opening Marketing Timeline
6 Weeks Out:
- Announce opening on social media
- Create Google Business Profile
- Begin email list building
- Reach out to local food bloggers and media
4 Weeks Out:
- Launch "coming soon" campaign
- Share behind-the-scenes content (kitchen setup, menu development)
- Announce soft opening details to email subscribers
- Partner with local businesses for cross-promotion
2 Weeks Out:
- Finalize grand opening promotions
- Send press releases to local media
- Confirm food blogger and influencer attendance
- Boost social media advertising
Opening Week:
- Daily social media updates
- Respond to all reviews and comments
- Capture and share customer photos (with permission)
- Send thank-you emails to opening day guests
Marketing Channels to Use
According to Toast, 78% of restaurant diners base their choice on a friend's recommendation. Focus on channels that generate word-of-mouth:
- Social media: Instagram, Facebook, TikTok for food visuals
- Google Business Profile: Essential for local search visibility
- Email marketing: Build a list before opening for direct communication
- Local events: Host community tastings or charity events
- Traditional media: Local newspapers, radio, TV morning shows
For more marketing strategies, see our Restaurant Offline Marketing Guide and blog post on getting the word out about a new restaurant.
Step 5: Soft Opening Planning
A soft opening (also called a "dry run") is a trial run of your restaurant before the official grand opening. It's your chance to identify problems and fix them before the general public arrives.
What is a Restaurant Soft Opening?
A soft opening is a limited-capacity trial run, typically lasting 1-3 days, where you serve real customers under controlled conditions. According to Toast, soft openings help new restaurants test operations and "showcase the best you've got in real-time" before the official grand opening.
Soft Opening Checklist
Who to Invite:
- Friends and family (first night)
- Local neighbors and community members
- Food bloggers and local influencers
- Potential regular customers
What to Offer:
- Full menu or limited menu (your choice)
- Complimentary, discounted, or full-price meals
- Comment cards or digital feedback forms
What to Test:
- Kitchen workflow during peak service
- Server timing and communication
- POS and payment processing
- Food quality and presentation consistency
- Customer wait times (seating, food, check)
How Long Should a Soft Opening Last?
Most restaurants run soft openings for 2-5 days:
- Day 1: Friends and family only (lowest pressure)
- Day 2-3: Expanded invite list, limited reservations
- Day 4-5: Near-full capacity testing
Schedule your soft opening 1-2 weeks before your grand opening to allow time for adjustments.
Step 6: Grand Opening Planning
Your grand opening is your public debut. It should generate buzz, attract customers, and create a memorable first impression.
Grand Opening Checklist
2 Weeks Before:
- Set grand opening date (typically 1-2 weeks after soft opening)
- Finalize promotional offers (discounts, giveaways, specials)
- Confirm media and influencer attendance
- Schedule extra staff for high volume
- Order additional inventory for expected demand
1 Week Before:
- Finalize event details (ribbon cutting, speeches, entertainment)
- Confirm all reservations and special guests
- Prepare press kits for media attendees
- Double-check all equipment and supplies
- Brief all staff on grand opening expectations
Grand Opening Day:
- Arrive early to ensure everything is ready
- Assign staff to greet and manage flow
- Capture photos and videos for social media
- Collect customer contact information for future marketing
- Thank every customer personally
Grand Opening Promotion Ideas
- First 50 customers receive a free appetizer or dessert
- Ribbon-cutting ceremony with local officials
- Live music or entertainment
- Raffle or giveaway for returning customers
- Partnership with local charity (donate percentage of sales)
Step 7: Technology and Systems Setup
Modern restaurants rely on integrated technology systems. Set these up and test them thoroughly before opening.
Essential Technology Checklist
Point of Sale (POS) System:
- Hardware installed and configured
- Menu items entered with correct pricing
- Staff trained on order entry and payment processing
- Reports and analytics configured
- Backup procedures established
Online Reservations:
- Reservation platform selected and configured
- Integration with POS system (if applicable)
- Booking widget added to website
- Confirmation and reminder emails set up
- Staff trained on managing reservations
According to Upmenu, "40% of diners declare that online booking should be available in every restaurant mobile app."
Inventory Management:
- Inventory tracking system selected
- Initial inventory entered and counted
- Par levels and reorder points established
- Vendor information entered
- Staff trained on inventory procedures
Online Presence:
- Website live with menu, hours, and contact info
- Google Business Profile claimed and optimized
- Social media accounts active
- Online ordering set up (if applicable)
Step 8: Final Inspections and Compliance
Before opening, ensure you've passed all required inspections and have proper documentation.
Compliance Checklist
Health Department:
- Final health inspection passed
- Food handler certifications for all staff
- Food safety plan documented
- Proper food storage and labeling in place
Fire Safety:
- Fire marshal inspection passed
- Fire suppression system certified
- Fire extinguishers placed and inspected
- Emergency exits clearly marked
- Evacuation plan posted
Business Licenses:
- Business license displayed
- Food service permit obtained
- Liquor license (if serving alcohol)
- Music license (if playing music publicly)
- Signage permits (if required)
Insurance:
- General liability insurance active
- Workers' compensation insurance active
- Property insurance active
- Liquor liability insurance (if applicable)
Step 9: Division of Staff Responsibilities
Clearly define roles and responsibilities so every team member knows their job on opening day.
Front of House Roles
| Role: | Responsibilities: |
| Host/Hostess | Greet guests, manage waitlist, seat tables |
| Server | Take orders, deliver food, process payments |
| Busser | Clear tables, refill water, assist servers |
| Bartender | Prepare drinks, manage bar inventory |
| Manager on Duty | Oversee operations, handle issues, support staff |
Back of House Roles
| Role: | Responsibilities: |
| Head Chef | Oversee kitchen, ensure food quality |
| Line Cooks | Prepare menu items at assigned stations |
| Prep Cook | Prepare ingredients before service |
| Dishwasher | Clean dishes, maintain sanitation |
| Expeditor | Coordinate orders between kitchen and servers |
Communication Systems
Establish clear communication between front and back of house:
- Kitchen display system or ticket printer
- Server call system for food pickup
- Manager communication (radio or messaging app)
- Pre-shift meetings for daily updates
Step 10: Opening Day Operations
Opening day will be stressful. Prepare your team for what to expect and how to handle common issues.
What to Expect on Opening Day
- Higher than normal demand: Schedule extra staff
- Longer ticket times: Kitchen will be slower initially
- System glitches: Have backup procedures ready
- Customer questions: Staff should know the "opening day" answers
- Media and VIP attention: Designate someone to handle press
Common Opening Day Issues and Solutions
| Issue: | Solution: |
| Running out of menu items | Have backup options, 86 items gracefully |
| Long wait times | Communicate honestly, offer appetizers |
| POS problems | Have manual backup (paper tickets, calculator) |
| Overwhelmed staff | Manager steps in to help, remain calm |
| Negative feedback | Listen, apologize, offer to make it right |
End of Opening Day
- Thank every staff member personally
- Hold brief team debrief (what worked, what didn't)
- Review customer feedback and comments
- Document issues for tomorrow's improvement
- Celebrate the milestone
Frequently Asked Questions
What are the steps to opening a restaurant?
The final steps to opening a restaurant include: (1) completing staff hiring and training, (2) testing and finalizing the menu, (3) ensuring all equipment works properly, (4) launching marketing campaigns, (5) conducting a soft opening, (6) hosting a grand opening, and (7) establishing ongoing operations. Most restaurants need 6-8 weeks after equipment installation to complete these steps.
How do you prepare for a restaurant opening?
Prepare for a restaurant opening by working backward from your target date. Eight weeks out, focus on hiring and training staff. Six weeks out, set up technology systems. Four weeks out, launch marketing. Two weeks out, test equipment and run menu trials. One week out, conduct soft openings. This timeline ensures you're ready for opening day.
What is a restaurant dry run?
A restaurant dry run (also called a soft opening) is a practice run of your restaurant operations before the official opening. You invite a limited number of guests, often friends, family, or local community members, to dine while you test kitchen workflow, service timing, and systems. Dry runs help identify problems before the public arrives.
What is the difference between a soft opening and grand opening?
A soft opening is a limited, low-key trial run with invited guests, typically lasting 1-5 days. The goal is testing and refinement. A grand opening is the official public debut, often featuring promotions, media coverage, and celebration. Most restaurants schedule their grand opening 1-2 weeks after completing soft openings.
How do you plan a restaurant grand opening?
Plan a restaurant grand opening by: (1) setting a date 1-2 weeks after your soft opening, (2) creating promotional offers to attract customers, (3) inviting local media and food bloggers, (4) scheduling extra staff for high volume, (5) planning an event element like a ribbon cutting, and (6) preparing to capture photos and testimonials for future marketing.
What should you consider before opening a restaurant?
Before opening a restaurant, consider: staff readiness (are they trained?), equipment functionality (does everything work?), menu finalization (has it been tested?), marketing reach (does anyone know you exist?), compliance (have you passed inspections?), and systems setup (is your POS working?). Address all these areas before setting your opening date.
How long does it take to prepare to open a restaurant?
After construction and equipment installation are complete, most restaurants need 6-8 weeks to prepare for opening day. This includes hiring and training staff (4-6 weeks), setting up systems (2-3 weeks), marketing buildup (4-6 weeks), and soft opening trials (1-2 weeks). Rushing this timeline often leads to a poor opening experience.
Is it hard to open a restaurant?
Yes, opening a restaurant is challenging. The restaurant industry has high failure rates, and opening day sets the tone for your reputation. However, proper preparation significantly improves your chances of success. Follow a structured checklist, give yourself enough time, conduct thorough soft openings, and be prepared to adapt based on feedback.
Related Guides
- The Ultimate Commercial Kitchen Equipment Checklist - Complete equipment list by category
- New Restaurant Kitchen Equipment: Complete Startup Guide - Equipment purchasing strategy
- Restaurant Offline Marketing Guide - Traditional marketing strategies
- Key Considerations for First-Time Restaurant Buyers - Tips for new owners
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